Prune Pasquet

Marketing manager

advanced version

Profile

Curriculum

Timeline Image
Birth

(in Burgundy)

BTS
Lycée Emmanuel Mounier
Grenoble - France
Master
ICM Stendhal
Grenoble - France

(With merit)

Communication officer
Profil système
France

Small company selling security materials (alarm and video surveillance) to professionals and private individuals.

Assignments

In charge of all the marketing and sales strategy:

  • organization of the sales force schedule
  • involvment in local shows
  • communication and sales tools creation from A to Z (brochures, order forms, estimates, invoices, sales script, shop window...)
  • creation of local media campaigns (press, radio, mailing).

Communication manager
Lagarde (SCHOLZ group)
France

Autoclaves manufacturer in the food industry
www.lagarde-autoclaves.com

Assignments
In charge of the entire communication strategy: from the media plan validation with the director, to the manufacturing follow-up by way of the graphic creation.

Organization of steering committees composed of members of the staff + brainstorming animation.

Internal, external and B2B communication : institutional documents creation, organization of international shows, website revision, video realization, press ad campaigns, definition and design of marketing tools in close collaboration with the sales department...

Marketing manager
Evian Resort (Danone group)
France

Evian Resort is a tourist industry's company including 2 luxury hotels, 2 golfs, a casino as well as thermal baths...
www.evianresort.fr

Responsibilities

  • Marketing strategy conception and implementation
  • Control of the budget
  • Management of a 3 persons team

Assignments

  • Creation and stock management of various documents used in the hotels (welcoming presents, menus, magnetic cards etc.)
  • Distribution network management
  • Cross selling and additional sales within sites by means of various tools (print documents, signalling system, shop windows)
  • Promotion and advertising (in B2B and B2C):
  • - customer acquisition: in means of press campaigns, posting, radio, web, video, direct marketing e-marketing.
    - customer loyalty development: in means of mailings print and e-mailings

(all in all, more than 22 printed documents and 20 e-mailings sent per year)


Interface and reporting line

  • Direct report to the sales manager
  • Selection and piloting of the suppliers
  • Interface with the Executive Committee
  • Connection with the sales and operational departments (trainings, information collecting, meetings and working group organization).

Consultant / Unit manager
Comptoir Francais des Idées
France

Responsibilities and tasks
Project leading + sales development
Strategic council for SME and project follow-up: positioning, brand management, product and market segmentation, market search and analysis, business model creation, media plan construction...

Interface with creative and technical teams (graphic artist and art directors)

Interface and research on suppliers (NTIC, IT, photographers, video directors...)


Comptoir Français des Idées is an outsourced marketing department, dedicated to SME.

Consultant / Key account manager
Goldbach Interactive (Goldbach Group)
Bienne - BE

Goldbach Interactive - Digital agency
www.goldbachinteractive.ch

Responsibility and tasks:

  • key account manager (luxury, mass branding and B2B)
  • strategic council and project follow-up : websites, campaigns, microsites, mobile websites, social networks...
  • technical council, creative briefing, copy-writing, html and photoshop corrections on files.

Timeline Image
Marketing manager
AKROS AG
Bienne - BE

AKROS is an IT services company

www.akros.ch

In charge of the entire communication strategy in a highly technical and German speaking environment.

Internal, external and B2B communication :
creation of corporates documents, new website, recruiting exhibitions and campaigns, definition and design of the marketing tools in close collaboration with the sales department...

Strategical competencies

Web: UX design, SEO, SEA, social media management, online advertising

85%

Print: posters, flyers, brochures, give aways...

95%

Budget management

100%

Team management

90%


Executive skills

Creation

70%

Design: illustrator, photoshop, indesign

80%

Copy writing

80%

Coding: html, xhtml

30%

Translation

50%

Art directing

65%
> 0
Campaigns leaded
> 0
Countries targeted
0
Euros saved
0
Degree communication campaigns

Portfolio

Testimonials

Hobbies

Sport, creation and self-development, here is for me the perfect balance. But with passion, always.

Writing

60%

Theater

30%

Horse riding

40%

Art

60%

Contact me

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