Marketing needs entrepreneur-minded people, who are force of proposition in order to anticipate the trends and take calculated risks.
Passionate with web, start-up and creativity in general, I'm need to drive novelty to stay awake.
In a steadily moving business environment and in order to stay competitive, it's an advantage to benefit from a Marketing manager who is able to lead, take decisions, but also to do, when needed. Thanks to my technical knowledge and creativity, I'm able to delegate or do myself, depending on the circumstances.
Constantly improving my personal skills is one of my main character traits. Since the beginning of my career I've worked hard to develop my communication skills in French, English and German. I did passed the C1 exams in English and German, furthermore I'm a member of the german and english Toastmaster clubs in Bern.
Believe you can & you're halfway there.
Try again, fail again, fail better.
You can never be overdressed or overeducated.
Small company selling security materials (alarm and video surveillance) to professionals and private individuals.
In charge of all the marketing and sales strategy:
Autoclaves manufacturer in the food industry
In charge of the entire communication strategy: from the media plan validation with the director, to the manufacturing follow-up by way of the graphic creation.
Organization of steering committees composed of members of the staff + brainstorming animation.
Internal, external and B2B communication : institutional documents creation, organization of international shows, website revision, video realization, press ad campaigns, definition and design of marketing tools in close collaboration with the sales department...
Evian Resort is a tourist industry's company including 2 luxury hotels, 2 golfs, a casino as well as thermal baths...
Interface and reporting line
Responsibilities and tasks
Project leading + sales development
Strategic council for SME and project follow-up: positioning, brand management, product and market segmentation, market search and analysis, business model creation, media plan construction...
Interface with creative and technical teams (graphic artist and art directors)
Interface and research on suppliers (NTIC, IT, photographers, video directors...)
Goldbach Interactive - Digital agency
Responsibility and tasks:
AKROS is an IT services company
In charge of the entire communication strategy in a highly technical and German speaking environment.
Internal, external and B2B communication :
creation of corporates documents, new website, recruiting exhibitions and campaigns, definition and design of the marketing tools in close collaboration with the sales department...
Vojoodmedia.com, L'Express, L'Impartial, Le Nouvelliste, La Côte, Lausanne Cité, La Région
Web: UX design, SEO, SEA, social media management, online advertising
Print: posters, flyers, brochures, give aways...
Design: illustrator, photoshop, indesign
Coding: html, xhtml
Due to her marketing skills Prune had quickly a deep understanding of the business model of the client and the general needs in branding, positioning and market activities of the brand. She also kept the overview on the on-going jobs and projects and managed budgets and timings, facilitation for both, the client and her colleagues and superior.
Prune significantly contributed to the performance of the Evian Resort, in a highly challenging context of economical crisis, rework of the positioning and hotel relaunch.
Sport, creation and self-development, here is for me the perfect balance. But with passion, always.